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Royal LePage -
Your Community Realty, Independently Owned and Operated, (905) 731-2000
Jim
Reid, Broker, (905) 731-2000
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NEWSLETTER'S MISSION |
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INSIDE THIS ISSUE
1.
Newsletter's Mission
2. GTA
Under Pressure?
3. Canada
Under Pressure?
4. Clients
Make Profits!
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"Thanks
Jim! You were right again. I'm glad I switched my RRSP's into bonds
and money market funds well before the
crisis." (&ldots; real
estate client phone call Sept. 19, 2008)
The
mission of this newsletter is to periodically provide you with timely
"key real estate and economic data and information".
My 13
years as a realtor is complimented by many years in corporate
marketing and economic forecasting. It was this business
experience and economic expertise that enabled me to alert my clients
in August 2007, and warn them in April 2008, concerning the financial
markets' structural instability and the imminent dangers in the stock markets.
In
addition to keeping you abreast of current real estate conditions,
trends and forecasts, this newsletter will hopefully give you a
different perspective than what you will get from biased press
releases and media reports.
Of course,
I hope to benefit from this newsletter as well. It would be helpful
if you passed it along to family, friends and acquaintances.
Also, I'm
relying upon you for referrals for my real estate services.
My clients
each receive two free tickets for a Caribbean Cruise* when I buy or
sell their home. NOW, I'm extending this fabulous trip for two to
those who provide me with successful referrals.
( * some conditions apply)
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GTA
Under Pressure? |
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"The CMHC can't hide their
accelerating default rates much longer." |
In
many GTA neighborhoods, the market has stomped on the brakes. Unit
sales are down 50% in many areas and August GTA unit sales were down
21%. Average GTA selling prices have slid over 8% since prices peaked
in April. The 12-year Toronto real estate boom is over.
In
1996 in the GTA, 55,779 homes sold for an average price of $198,150.
By the end of 2007, annual unit sales peaked 67% higher at 93,193
homes and by April 2008, the average selling price peaked 101% higher
at $398,687.
My
estimates for 2008 are 78,000 sales at an average price of $384,000,
i.e. units down 16% this year and prices up 2%.
A
mortgage company economist recently forecast 83,000 sales in 2009 at
an average price of $377,000. My estimate for 2009 is 65-70,000 sales
and an average price close to the $352k reached in 2006, i.e. a 6.9% decline.
A
significant portion of GTA unit sales growth has been condos. Resale
home sales are more normal, although the days to sell will likely
rise back up from about 42 days to the more historical 60 days.
Also,
next year's price decline may only be one price point, ($25k), which
most homeowners easily exceeded during the past 5 years.
So,
what will be causing this market adjustment?
Buyers
know that prices have risen too high in the GTA because of panic
buying and excessively generous credit terms: 40 year, 4%, mortgages
and 5% down payments! Economic fear and uncertainty are
barriers to buying. Buyers will only pay discounted prices.
Also,
when prices rose 6-9% each year whilst mortgage rates were only 4%,
the equity appreciation for homeowners was extremely profitable. But,
with 2009 price increases less than mortgage rates, equity growth
will be very low. Thus, sellers may be willing to drop their prices
to cash in on their paper earnings from the boom period.
Also,
the CMHC can't hide their accelerating default rates much longer.
They have forestalled many foreclosures by several months. Also, the Toronto-Land-Transfer-Tax-Grab
has severely dampened re-sales. The GTA is indeed under pressure!
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CANADA UNDER PRESSURE? |
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"Canada is not likely to be as
seriously affected by the economic crisis as the USA." |
It has
almost become a mantra &ldots; or a prayer? "Canada is not
likely to be as seriously affected by the economic crisis as the USA."
Sounds
positive, doesn't it? But don't be deceived by the political and
media spin. The USA is in real trouble - and the global economy is
holding onto the eagle's tail feathers! Smart "CDN Beavers"
should head for the safety of their lodges.
During the
next few months, we can expect central bankers around the world to
pour $trillions into the economic whirlpool to try to slow it down,
but I'm not confident they will be able to hold back the inflationary
spiral at the other end of the whirlpool.
Unfortunately,
the central bankers didn't adequately increase money supplies, so
the financial sector found ways to create more credit during the
global economic boom.
I haven't
read anything to indicate that the central bankers, the private
bankers or the financial sector have figured out the best way to get
things fired up again. In fact, they may even make things worse by
crippling their industrial clients.
I would
have hoped that after 50 years of bankrupting millions of their small
business clients that the banks would have finally learned how to
turn them around instead. We need turnarounds - not bankruptcies.
Unfortunately,
our government has lowered corporate taxes, so as our economy
contracts, corporate wage slaves, civil servants and homeowners will
have to fill the coffers.
MPAC just
raised my property assessment 34% over the next three years. You can
bet the mayor won't cut the Mill Rate. So guess who is going to end
up paying for the mess we are in?
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CLIENTS
MAKE PROFITS! |
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Any
results achieved that are better than other realtors are PROFITS for
my clients.
Did
you know that the average of selling price to original, (before
price reductions), list price is only 93-94%, and that many deals are
done at only 90%?
Did
you know that for the past 10 years my average is over 97% and for
the past two years it has been 98 and 99%? Do the math. My clients
profit much more than the clients of the "high-volume"
sales representatives.
Did
you know that the average home sells in about 42 days, and if it
doesn't sell by then, the average time jumps to over 100 days?
My
last 9 sales all occurred within 2 weeks? Thus, my clients'
uncertainty and stress was greatly reduced compared to most other
sales reps.
Have
you ever heard of a sales rep. telling the Vendor to raise their
Listing price? In over 60% of my Listings, I've "Listed"
their property at a price higher than they would have accepted. This
has led to extra profits for my clients on many occasions.
With
more than 16 personal web sites, over 80% of my Vendor's buyers
viewed the property first on the Internet.
To
PROFIT in this new real estate market, you need a professional
marketing expert and a real estate broker&ldots; not just a sales rep.!
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NEXT MONTH: |
TAKE ADVANTAGE OF THE FINANCIAL CRISIS! |
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